Healthcare companies are always on the lookout to improve outcomes in the healthcare system and consolidate the healthcare industry. Healthcare providers offer essential services and…
Most Valuable Brands in the world in 2023
The most valuable brands in the world are the ones that have shown faster growth, strong business performance, record valuation growth in the balance sheet,…
Top Women Entrepreneurs in 2023
For decades, women have been an essential force of progress behind every type of entrepreneurial endeavor. Top female entrepreneurs have been making history in the…
Top Cement Brands by Net Sales in India
The top cement brands in India have managed to create a distinct place for themselves in the global cement industry because of high-quality cement, vast…
Brand Journalism: Definition, Importance and Examples
What is Brand Journalism? Brand Journalism refers to a type of marketing that focuses on creating content that looks, feels, and reads like traditional journalism….
Commercial: Definition, History and Types
A commercial is a form of advertising that allows businesses to promote their products or services on television, radio, or the Internet. Commercials typically last…
Oligopoly: Definition, Characteristics, Types and Examples
The characteristics of an oligopolistic market structure include interdependent decisions, a kinked demand curve, and competitive behavior among firms. Interdependence means that each firm takes…
Cash Cow: Definition, Advantages and Disadvantages
A cash cow is a product or service or venture that is involved in generating huge profits is also utilized for making money by supporting…
What is Competition? Definition, Meaning and Types
Competition is an important aspect of the business. It keeps businesses on their toes and forces them to innovate and improve their products and services….
Market Structure: Definition, Features, Types And Examples
Market structure is a concept in economic theory that classifies firms based on the types of goods and services they sell (homogeneous or heterogeneous) and…
Brand Differentiation: Definition, Examples, Steps and Importance
What is Brand Differentiation? Brand differentiation is the creation of a brand identity that differentiates the brand from other brands in the market. Brand differentiation…
Employee Empowerment: Definition, Types and Benefits
What is Employee Empowerment? Employee Empowerment is the process of providing employees with the tools and resources they need to get their work done effectively….
Ballpark Figure: Definition, Meaning
A Ballpark figure is a rough approximation of what the actual value could be. For example, a manufacturer might ask his manager- “I know we…
Book-To-Bill Ratio: Definition, Examples and Calculation
What is Book-To-Bill Ratio? Book to bill ratio is the ratio of orders received to the orders shipped to measure the demand and supply gap…
Hard Copy vs Soft Copy (Key Differences)
Hard Copy refers to a physical copy of a document, as opposed to a digital or electronic version. Hard copies are traditionally printed on paper….